https://www.aib.world/event/aib-sig-webinar-ethnography-and-learning-from-the-field/
In this webinar AIB Fellow Mary Yoko Brannen will draw upon her recent book, Ethnography in International Business: Learning from the Field (Cambridge University Press, 2025), with discussions intended to take participants from the preliminary steps of matching research questions with appropriate ethnographic research design, to theory development, and provide pointers on writing it up.